One book does not a reversal of policy make

I don’t share the optimism of Teleread and Kindle Nation, but it appears that Amazon has not entirely deserted free ebooks.

They do, however, remain committed to controlling virtually every aspect of the Kindle that they’ve leased you, which is not terribly consumer-friendly.

Still, at least it’s not as bad as it originally seemed.

Free ebooks back at Amazon- John Lutz Urge to Kill | TeleRead: Bring the E-Books Home.

This wouldn’t be so bad if the Kindle were more open

Bad news for Kindle readers, especially the less computer-savvy.

But it is worth noting at this juncture that Amazon appears to have made a business decision, at least for now, that “free” will play an increasingly limited role in the Kindle Store

Amazon certainly has a right to shift focus and resources from free and public domain books to the books they’re trying to sell.  But it’s pretty disappointing.  For many people, unfortunately, the Kindle is the ebook reader.  It’s done wonders in showing the non-technical part of the population that ebooks and readers are out there.  But it’s these very same non-technical people who are likely to get all their reading material from the Kindle store, which is of course what Amazon wants.  They’ve put up all sorts of hoops to jump through if you want to put other content on the Kindle.

And so these non-technical people are effectively cut off from public domain books, or books from other publishers who can’t or won’t play ball with Amazon’s restrictions on the Kindle.

Also disappointing is that Amazon doesn’t want to deal with free promotional titles.

The number of free promotional titles has been dwindling since August, and no new free promotional titles have been added this month despite numerous publisher requests to offer free titles.

There is no question that free promotional titles can grow your fanbase.  Two of my favorite science fiction authors reeled me in with free ebooks (here and here).  I’ve since not only bought books from them, but pre-ordered a couple.  Again, Amazon certainly has a right to do what they’re doing.  I’d just rather they chose not to.

Fortunately, it keeps plenty of room in the ebook market and the ebook reader market for others to come in and fill the holes.

Article:  Kindle Nation Daily: Honey, They’re Shrinking “Free” in the Kindle Store via Teleread.

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AT&T looking to monetize things

With the success of Amazon deal with Sprint on the Kindle’s always-on internet connection, it should come as no surprise that others are going to want to get in on the synergies.

“There’s a whole bunch of ways to monetize that type of device,” [head of emerging devices at AT&T Glenn] Lurie said in an interview with Bloomberg at the CTIA Wireless show in Las Vegas. “That’s coming, it’s coming fast,” he said. “We’re going to be part of it.”

This may be putting the cart before the horse – jumping into a market just because you see the dollar signs is a good way to lose your shirt – but doubtless AT&T has the money and the resources to do it right.  Whether they do or not remains to be seen.  Competition for the Kindle certainly won’t hurt consumers.

via AT&T May Enter E-Book Market, Dominated by Kindle Update2 – Bloomberg.com.

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The “iPod of books” will be something like this

There has been a lot of talk about whether or not the Amazon Kindle is “the iPod of books”.  People who aren’t desperately trying to attract search traffic will tell you the truth – niether the Kindle nor any of its competitors are anywhere close to having the impact on the industry that the iPod has had.

But if you’re looking for a game changer, look at stuff like this.  For $40 more than a Kindle, you get a full computer.

The specs, from their site:

  • 9.4″ x 7″ x 1.4″ for 2 lbs (with keyboard)
  • ARM Texas Instruments OMAP3 chip
  • 1024×600 8.9” screen
  • Storage: 8GB micro SD card
  • Wifi 802.11b/g/n and Bluetooth
  • 3-dimensional accelerometer
  • Speakers, micro and headphone
  • 6 USB 2.0 (3 internal, 2 external, 1 mini)
  • 10h to 15 hours of battery life

Sure, there are netbooks out there for less money.  But detaching the keyboard (or even not purchasing it, for $100 less) leaves you with a tablet with a ten hour battery.  Sure, eInk ebook readers have a longer life between chargings, but how often are any of us away from a plug for more than ten hours?

You give up the ubiquitous internet connection and a bit of battery life that the Kindle offers, but you gain so much in openness and flexibility.  You have a Linux-based operating system and a touchscreen.  What more do you want from an ebook reader?  It comes with WiFi and a web browser, so any ebook store that isn’t closed to the non-Kindle-owning-public like Amazon’s is easily accessible.

I want one of these.

I am curious, though, as to what they mean by “3-dimensional accelerometer”.  It sounds like something the marketing department made up.

Thanks to Alex for pointing this out.

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A Stephen King story just for the Kindle 2?

It’s unclear whether this will be a permanent exclusivity arrangement or for a limited period. According to the WSJ, the new story features a Kindle-style ebook reader playing an unspecified role

Oh, if only Stephen King would write a story about a DRM server that became self-aware, killing millions before a plucky little hero saved the day and showed us all a new business model for infinite goods.

I’m actually a big fan of Stephen King, and this is a cool promotion.  What would be even cooler is if Amazon had just paid him to write the story, then released it to the world for free.  After a few months, less maybe, they could still sell paper copies of the book.  Everyone wins.

Article: Kindle 2 to debut with exclusive Stephen King story? – SlashGear.

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The new Kindle will disappoint

By managing both the content and the device on which to consume it, Amazon is in a fantastic position to do great things in the electronic publishing market.  Later today, they’re expected to announce the new version of their ebook reader, the Kindle.  The speculation is that it will be thinner, lighter, and easier to use.  “The “Previous Page” and “Next Page” buttons are smaller and less intrusive, to prevent accidents.”, Forbes says.  Most other articles about it are even less interesting.

The new Kindle will probably be the best ereader on the market.  The current model is already arguably the best available, so improvements should cement that position.  But until Amazon stops thinking about how to sell books in a new format and starts thinking about what fundamental changes to the way people read are now possible, whatever they might announce will be a disappointment.

It may be great for their bottom line – Amazon’s stock is doing quite well – but for everyone who isn’t a stockholder, incremental improvements to an expensive device that displays expensive words isn’t nearly as exciting as Amazon would like you to think.  It’s still just a slightly more convenient way for people to purchase and read books.

What about enabling things that just weren’t possible with books made of paper?  Interactive book clubs, automatic updates to serialized novels, communication with the author, or any number of things that become possible when you have an always-on internet connection.  But Amazon, like everyone else in the market, is too focused on protecting the old way of doing things instead of embracing everything new.

Today, and in the days to come, you will hear a lot about how wonderful the new device is, how this one is really “the iPod for books”, and how great Amazon is.  And then you’ll go back to reading books in more or less the same way you did before.

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It’s not clear that reading is really evolving

CBC said Shortcovers is like a bookstore in your pocket – no matter you are, in the back of a cab, at a Starbucks or Tim’s – you can find your next great read, click, buy and get it downloaded instantly. You only need your existing mobile device: like an iPhone, Blackberry, or a web browser. That’s a huge convenience for consumers, especially because you can use the mobile phone you already have vs some special ereader.

Perhaps it’s sour grapes because their PR people didn’t reply to my inquiry, but I don’t find very much exciting or innovative about Shortcovers.  Or maybe they’re just being secretive leading up to their big launch, promised sometime this month.

The idea seems to be very similar to what Amazon has done with the Kindle, except not restricted to a particular device.  While this is a fine service that’s sure to get some use, it’s hardly ground-breaking.

However, they hint at “surprises” when they launch, so we could still see something amazing.  At the very least, increased competition in the market should be good for consumers.

via Shortcovers — Leading the evolution of reading.

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Free Kindles and no newspapers

If [T]he [T]imes killed its paper print-run and followed the Kindle-only model, that would leave the newspaper with $346 million in its pocket. Okay, distributing the newspaper electronically in a secure way needs some electronic infrastructure…let’s stick a figure of $10 million on that. That still leaves $336 million to spare–a figure not to be sniffed at.

While it’s true that printing and delivering a newspaper is a huge cost that makes less and less sense by the day, this analysis still misses the point.  Replacing one ridiculous expense with a more ridiculous but smaller expense is not the way to succeed.  Newspapers must accept that the only way forward is to focus on the the scarce things they have to sell, and give the rest away.

And no, I don’t mean selling the printing presses and the buildings that house them.  While these things are scarce, and might bring in some extra cash, they won’t solve the problem.

But what do newspapers have that they could sell?  They have experienced reporters who will do more than scan Google and Technorati for the latest news.  They will actually investigate, research, and report.  These are all valuable things that take time and effort.  Businesses would pay for extensive, accurate, and timely information about their respective industries.  They already do pay for information like this.  Collecting this sort of information, weeding out what’s not important, presenting it in a readable way, these things are all hard.  These things are all valuable.  These are things you can sell.

But how does everyone else get their news?  For free.  Delivered via blogs and RSS feeds and however else people find it convenient.  Some will still pay for paper copies, at least for a while longer.

The difference is that, instead of trying to figure out ways to restrict your content, to keep people from getting at it, to inflate the price with artificial scarcity, you get it out there.  You use your content to build your reputation as a great place to come for good information.  And when people want to pay for your reporting and researching skills, you keep giving the content away.  Those who are paying you can have it first, maybe, but after that it goes out onto the internet where others can use it and build on it and consume it and keep building your reputation and naturally inflating the prices, sustainably inflating the prices (provided you continue the high level of service).

Saving the newspaper industry won’t really be about the newspaper at all.  It will be about transitioning an old industry that focused on putting things on paper into a new industry that focuses on collecting information and putting it together to be consumed.

Article: Fast Company – Should The New York Times Ditch Paper, Distribute Kindle E-readers?

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