CBC said Shortcovers is like a bookstore in your pocket – no matter you are, in the back of a cab, at a Starbucks or Tim’s – you can find your next great read, click, buy and get it downloaded instantly. You only need your existing mobile device: like an iPhone, Blackberry, or a web browser. That’s a huge convenience for consumers, especially because you can use the mobile phone you already have vs some special ereader.
Perhaps it’s sour grapes because their PR people didn’t reply to my inquiry, but I don’t find very much exciting or innovative about Shortcovers. Or maybe they’re just being secretive leading up to their big launch, promised sometime this month.
The idea seems to be very similar to what Amazon has done with the Kindle, except not restricted to a particular device. While this is a fine service that’s sure to get some use, it’s hardly ground-breaking.
However, they hint at “surprises” when they launch, so we could still see something amazing. At the very least, increased competition in the market should be good for consumers.
via Shortcovers — Leading the evolution of reading.
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